I picked up You May Also Like: Taste in an Age of Endless Choice by Tom Vanderbilt solely because of his excellent book – Traffic.
My choice to pick the book up could have been an anecdote in the actual book – “why did I choose to read that book when the topic didn’t suit my usual reading habits?”
Taste is one of those highly abstract topics that gets really weird and really “meta” – very quickly. But it’s also a topic that drives our economy – and our lives. Arguably, our very identity nowadays is just a bundles of tastes.
Tom Vanderbilt addressed odd and counter-intuitive concepts in Traffic – and did so again in You May Also Like. Once I got into it, the book was a fascinating read – providing plenty of “hey sweetie, you won’t believe this” factoids, anecdotes and ideas.[Read more…] about You May Also Like by Tom Vanderbilt Book Review