Linchpin is the 3rd book by Seth Godin that I’ve read (previously Poke The Box and Purple Cow). The book in brief is a manifesto calling for you – for everyone to re-evaluate who you are in relation to your career and what you do for a living.
It’s about defining what an artist is, and the necessity for you to become one at your job. And not simply because you should, but because it’s absolutely necessary in the age of smarter algorithms, crowdsourced labor, and higher standards of excellence.
In hindsight – I should have read Linchpin first among all of Seth Godin’s books. Purple Cow and Poke The Box were both amazing, instructive reads, but Seth Godin has such a perceptive, counter-intuitive view of the world, that he takes some getting used to.
If you’ve never read Seth Godin – you must – and you should start with Linchpin simply because it is less about an abstract topic like marketing (Purple Cow) or an action (Poke The Box), and more about you and the outlook you have to have towards work, career and life. [Read more…]