Poke The Box by Seth Godin

Poke the Box

Poke The Box is a manifesto about producing something that’s scarce, and thus valuable. It demands that you stop waiting for a road map and start drawing one instead. You know how to do this, you’ve done it before, but along the way, someone talked you out of it.

The book is all about becoming someone who starts something, someone who initiates, someone who is prepared to fail along the way if it helps make a difference.

Useful takeaways from the book include:

  • Start something new today, even if it’s small.
  • Embrace failure as a necessary step towards success.
  • Focus on creating something valuable and unique.
  • Overcome your fear of failure and rejection.
  • Take initiative and don’t wait for permission or a roadmap.

Overall, Poke The Box is an inspiring and motivating read that encourages readers to take action and create something valuable and unique.

What I Liked

I really like all of Seth Godin’s work. Whether you love or hate or just tolerate marketing, his work is useful and approachable.

What I Did Not Like

Nothing – really enjoy all his work.

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