Purple Cow by Seth Godin

Purple Cow

Purple Cow is a book about innovation and marketing by Seth Godin. The book argues that in today’s crowded marketplace, the only way to succeed is to be remarkable.

Godin believes that creative advertising is less effective due to clutter and advertising avoidance, and instead advocates for companies to produce remarkable products that will stand out and be talked about. The main theme of the book is to be remarkable and innovate something new, unique, and remarkable like a purple cow.

Useful takeaways from the book include:

  • Ordinary and boring products won’t sell anymore no matter how you market them. Customers need something remarkable.
  • To succeed, you need to stand out and catch up by doing something differently.
  • Being average is the riskiest strategy. To succeed, you need to differentiate yourself and find the group that’s most profitable and likely to spread your idea.
  • Boring always leads to failure. Smart business people realize this and work to minimize the risk from the process.
  • Finding sneezers for your products and ideas is essential to your success.

Differentiate your customers and focus on the group that’s most profitable and likely to sneeze. Ignore the rest.

Overall, Purple Cow is a must-read for anyone looking to succeed in today’s crowded marketplace. It provides valuable insights and strategies for standing out and being remarkable.

What I Liked

I really like all of Seth Godin’s work. Whether you love or hate or just tolerate marketing, his work is useful and approachable.

What I Did Not Like

Nothing – really enjoy all his work.

Purple Cow by Seth Godin
$13.90
In Purple Cow, Seth Godin focuses on the need for businesses to stand out in a crowded marketplace. He argues that ordinary products simply won't cut it anymore; companies must create something remarkable to catch customers' attention. I found his insights refreshing, especially the idea that being average is the riskiest strategy out there. Godin encourages us to target profitable groups and to find “sneezers” who will spread our ideas. Overall, I think this book is a must-read for anyone eager to succeed in today’s competitive world. I genuinely appreciate Godin's approachable style and practical advice.
Pros:
  • Provides valuable insights on standing out in a crowded marketplace
  • Encourages innovation and being remarkable
  • Approachable and useful writing style
Cons:
  • Nothing - really enjoy all his work.
I earn a commission at no cost to you when bought via this link. Also check your local library. Thank you!
02/16/2025 11:53 pm GMT
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