Purple Cow by Seth Godin

Purple Cow is a book about innovation and marketing by Seth Godin. The book argues that in today’s crowded marketplace, the only way to succeed is to be remarkable.
Godin believes that creative advertising is less effective due to clutter and advertising avoidance, and instead advocates for companies to produce remarkable products that will stand out and be talked about. The main theme of the book is to be remarkable and innovate something new, unique, and remarkable like a purple cow.
Useful takeaways from the book include:
- Ordinary and boring products won’t sell anymore no matter how you market them. Customers need something remarkable.
- To succeed, you need to stand out and catch up by doing something differently.
- Being average is the riskiest strategy. To succeed, you need to differentiate yourself and find the group that’s most profitable and likely to spread your idea.
- Boring always leads to failure. Smart business people realize this and work to minimize the risk from the process.
- Finding sneezers for your products and ideas is essential to your success.
Differentiate your customers and focus on the group that’s most profitable and likely to sneeze. Ignore the rest.
Overall, Purple Cow is a must-read for anyone looking to succeed in today’s crowded marketplace. It provides valuable insights and strategies for standing out and being remarkable.
What I Liked
I really like all of Seth Godin’s work. Whether you love or hate or just tolerate marketing, his work is useful and approachable.
What I Did Not Like
Nothing – really enjoy all his work.
- Provides valuable insights on standing out in a crowded marketplace
- Encourages innovation and being remarkable
- Approachable and useful writing style
- Nothing - really enjoy all his work.