6+ Favorite Books on Persuasive Communication (So Far!)

Here is a roundup of my favorite books on persuasive communication (so far!). I hope you find something interesting & a little different.

1. Influence: Science and Practice by Robert Cialdini

   

   $22.88

   In Influence: Science and Practice, Robert Cialdini dives into how people can be swayed by various persuasion tactics used by marketers and salespeople. He highlights that we often rely on shortcuts when making decisions, which can leave us vulnerable to manipulation. Cialdini outlines six key principles of persuasion—reciprocity, consistency, social proof, liking, authority, and scarcity—backed by solid research and real-world experience. I found this book to be incredibly insightful and a must-read for anyone, whether you're looking to influence others or just want to understand how influence works. Honestly, I didn't find anything to dislike!

   Pros:

   • Provides a thorough understanding of how influence works
   • Backed by empirical studies from various fields
   • Covers six key principles of persuasion that are applicable in many areas of life

   Cons:

   • Nothing - great read.

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   09/18/2025 01:02 am GMT
2. Impossible To Ignore by Carmen Simon

   

   $14.05

   In Impossible To Ignore, Carmen Simon focuses on how to create memorable messages that stick in people's minds. I found the book packed with practical tips for influencing others' memories, which is crucial for business success. While it’s well-structured and great for team discussions, I have to admit it felt a bit too corporate and, at times, dull. It’s definitely a solid read if you're part of a group strategizing on content campaigns, but I wouldn't pick it up for casual reading. Overall, it’s insightful, just not the most exciting.

   Pros:

   • Groundbreaking approach to creating memorable messages
   • Provides easy-to-follow instructions for influencing memory
   • Insightful strategies for making an impact in business

   Cons:

   • Very corporate and somewhat boring
   • Not engaging for individual reading
   • Best suited for group discussions only

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   09/18/2025 02:06 am GMT
3. AdWeek Copywriting Handbook by Joe Sugarman

   

   $14.10

   The Adweek Copywriting Handbook by Joe Sugarman is all about teaching you how to write compelling copy that drives sales. I found it packed with practical advice that’s perfect for both beginners and seasoned writers. Sugarman covers everything from crafting headlines to understanding your audience's needs, and he really stresses the importance of clear communication. There’s a lot of useful tips on effective copywriting principles, making it a solid resource for anyone interested in advertising. Honestly, I didn’t find anything to dislike—it’s just a great reference for mastering the art of persuasion.

   Pros:

   • Provides proven guidelines and expert advice
   • Covers essential topics in copywriting
   • Offers valuable insights and practical tips
   • Excellent reference book for anyone

   Cons:

   • Nothing - solid reference book to learn about copywriting.

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   09/17/2025 10:03 pm GMT
4. Never Eat Alone by Keith Farazzi

   

   $16.83

   In Never Eat Alone, Keith Ferrazzi shares his insights on the art of networking, emphasizing the importance of building genuine relationships instead of just swapping business cards. He encourages readers to connect meaningfully, suggesting that we should use our lunch breaks to forge connections. I appreciated his focus on authenticity and generosity, which can lead to lasting success. However, as someone who leans toward introversion, the constant push to network feels a bit overwhelming at times. Still, it’s a solid guide for anyone looking to make relationship-building a part of their daily life.

   Pros:

   • Focuses on building lasting relationships rather than just exchanging business cards
   • Provides practical guidance on making meaningful connections
   • Emphasizes the importance of generosity and authenticity in networking

   Cons:

   • Can be exhausting for introverts
   • Values of alone time are overlooked

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   09/17/2025 10:02 pm GMT
5. How To Write A Good Advertisement by Victor Schwab

   

   $24.99

   In How To Write A Good Advertisement, Victor Schwab offers a solid guide on crafting effective ads. He breaks down essential elements like grabbing attention, highlighting advantages, and driving action, dedicating a chapter to each. I appreciate his insights into human psychology and how to connect desires to products, which makes the advice feel relevant. The book is packed with useful examples, though some might feel a bit dated. Overall, it’s a classic I’d recommend to anyone serious about advertising, despite its old-school vibe.

   Pros:

   • Comprehensive guide to writing effective advertisements
   • In-depth exploration of core advertising elements
   • Provides good and bad examples for better understanding
   • Teaches how to get attention and build credibility
   • Covers effective split-testing and ad effectiveness
   • Timeless classic and must-read for ad writing principles

   Cons:

   • A bit old-school with old examples

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   09/18/2025 12:02 am GMT
6. Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath

   

   $11.91

   In Made to Stick, Chip and Dan Heath explore what makes ideas memorable through six key traits: simplicity, unexpectedness, concreteness, credibility, emotional appeal, and storytelling. The book offers practical tips for distilling messages to their essence and engaging audiences effectively. I found it not only fascinating but also super easy to read and apply. It’s packed with insights that can help anyone communicate their ideas better. Honestly, I can't think of anything I didn't like—this one’s a must-read for anyone wanting to make their ideas stick! Five stars!

   Pros:

   • The book is fascinating and engaging.
   • It is easy to read and understand.
   • Provides practical advice that is easy to implement.

   Cons:

   • Nothing at all - must read.

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   09/18/2025 12:02 am GMT
7. How to Have Impossible Conversations: A Very Practical Guide

   

   $11.99

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   09/18/2025 05:03 am GMT