The Adweek Copywriting Handbook by Joseph Sugarman is a practical guide that provides proven guidelines and expert advice on how to write copy that will entice, motivate, and move customers to buy. Sugarman shares his timeless and priceless copywriting principles that even beginners can use in their copy to get prospects from headline to purchase.
The book covers various topics such as the purpose of copywriting, the importance of becoming an expert on the product or service you are planning to sell, writing headlines and subheadlines, editing your copy, and taking a final look at your copy. Sugarman also emphasizes the importance of anticipating your prospect’s questions and answering them as if they were asking you face-to-face.
The Adweek Copywriting Handbook also includes a section on the basic principles of effective copywriting, which includes creating a compelling headline, identifying the reader’s problem, writing like you are talking to real people, using trial and error, being concise, social proofing, nailing your call to action, and avoiding the unusual.
Overall, The Adweek Copywriting Handbook is a must-read for anyone interested in copywriting or advertising. It provides valuable insights and practical tips that can help you write copy that will persuade and motivate your target audience.
What I Liked
Excellent reference book for anyone.
What I Did Not Like
Nothing – solid reference book to learn about copywriting.