Ready, Fire, Aim by Michael Masterson
Back when I was a freshman in college, I picked up Ready, Fire, Aim by Michael Masterson (a pen name) while falling down a very specific rabbit hole — the world of 1980s South Florida hustle-culture business people. Mail order, media, direct response marketing. Not exactly the role models section of a business school syllabus. But it’s one that I picked up – and stuck with me.