8 Pros + Cons of Motion Invest for Buying & Selling Websites

I’ve used Motion Invest to buy and sell a few websites. The world of website brokerages is a weird, small world. So here’s how my experiences turned out.

Pros

Excellent Onboarding & Transition Team

I’ve been really impressed every time by Motion Invest’s hands-on support team. During my transactions they assigned a dedicated transition manager who handled everything from initial setup to final handover.

Their technical support proved invaluable when dealing with complicated WordPress migrations. I especially appreciated how they coordinated directly with sellers to gather login credentials and resolve access issues without me having to play middleman.

Fairly Large Inventory & Buyer Pool

I’ve tracked Motion Invest’s marketplace for 6 months and typically see 40-50 active listings at any time. The sites range from $1000 starter projects to established $100k+ properties. They seem to attract a decent turnover of sites and a good buyer pool.

When I listed my own site it received a couple serious offers within the first week. The platform seems to attract a good mix of first-time buyers experienced operators and small investment firms which creates healthy competition for quality listings.

Low Fees & Fast Process

The fee structure is pretty reasonable compared to other brokers I’ve used.

• Minimum fee is $400 (under $2,000).
• Under $20,000 – 20%
• $20,001-$50,000 – 15%
• $50,001-$100,000 – 10%
• $100,001 – $500,000 – 7%
• Over $500,001 – 5%

They also move very quickly once an offer is accepted.

Cons

Everybody has tradeoffs, including Motion Invest.

Sub-Par Assets

I’ve noticed that many listings on Motion Invest tend to be lower-quality websites compared to what you’d find on premium marketplaces. During my browsing sessions I frequently encounter sites with thin content basic designs and limited monetization strategies. The platform’s focus on volume and quick turnover sometimes results in listings that need significant work post-purchase (which, at the right price is a good thing for buyers).

Lower Valuations

The platform’s valuation system sometimes produces lower multiples than what sellers might get elsewhere. This approach might benefit buyers but sellers seeking premium valuations might feel shortchanged.

Not as Tidy or Polished as Competitors

The user interface lacks the refinement of established competitors – little things like the fonts, formatting, and layout of the marketplace. The dashboard feels basic and sometimes site metrics don’t update properly. While functional the platform misses modern features like advanced search filters detailed analytics dashboards and integrated due diligence tools that I’ve come to expect from premium marketplaces.

Tips & Best Use Cases

Best for Buyers

The platform works exceptionally well for:

• First-time website investors looking to spend $5000-$15000 on their initial purchase
• Experienced operators seeking content sites that need improvement but have solid foundations
• Buyers who want quick deals without lengthy negotiations
• Those comfortable with basic WordPress management and content optimization

I’ve found the sweet spot for purchases is sites generating $200-500 monthly revenue. These typically sell for $6000-15000 and offer the best balance of risk and potential upside.

Best for Sellers

Motion Invest is particularly valuable if you’re:

• Looking to sell smaller content sites valued under $50000
• Need a quick exit (most sales complete within 2-3 weeks)
• Have a site with consistent traffic but plateaued earnings
• Want a hands-off sales process with managed transitions

Maximizing Success

To optimize your experience you should:

• Running your site through their free valuation tool before listing
• Having at least 6 months of stable traffic history
• Maintaining clean Google Analytics data
• Preparing detailed SOPs for content creation and site management
• Setting up proper tracking for all revenue streams
• Documenting any seasonal traffic patterns or revenue fluctuations

For buyers looking at fixer-uppers I suggest focusing on sites with strong link profiles and steady organic traffic even if monetization isn’t optimized.

Next Steps

I recommend giving their free valuation tool a try to get started (also try Empire Flippers’ for an alternate valuation). If you’re a buyer focus on sites in the $6000-$15000 range for the best opportunities. Sellers should ensure their documentation is complete and traffic is stable before listing.

Remember that Motion Invest works best for specific use cases. If you’re looking for your first content site purchase or need a quick exit strategy for your smaller website this platform could be exactly what you need.

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