9 Ways I Use Mangools for Small Blogs & Local Businesses

I’m a huge fan of Mangool’s SEO tool suite. They have incredibly cost-effective pricing, especially for small blogs and local businesses. I’ve been using SEO tools as a professional for 13+ years and I’ve been using Mangools for more than 5+ years. Here are a few ways I like to use it for small & local sites.

Bulk Keyword Research (use AI for root keywords, then import)

Starting with bulk keyword research can save you hours. I use AI (ChatGPT / Gemini / Claude) to generate a list of root keywords, which I then import into Mangools’ KWFinder. This tool helps me discover long-tail keywords that are less competitive but highly relevant.

It’s crucial to focus on a broad spectrum of terms that resonate with your content and business offerings. I analyze search volumes and trends to prioritize the keywords that promise the most impact.

Your action step? Start with a seed keyword and expand your list to capture a wider audience with less effort.

Keyword Intent Research (look at Related, Questions, and Autocomplete KWs)

Understanding keyword intent is like reading your audience’s mind. With Mangools, I delve into related keywords, questions, and autocomplete suggestions to uncover what users are really searching for.

This insight informs my content strategy, ensuring I answer the exact questions my audience is asking. I also use this to refine my title tags and descriptions to align with search intent.

Local & Device SERP Analysis (dig into where & how URLs are ranking)

For local businesses, visibility in local search results is vital. Mangools’ SERPChecker lets me analyze search results by location and device, giving me a clear picture of where and how URLs are ranking.

I can see if mobile users are seeing different results than desktop users and adjust my strategies accordingly. This localized insight is key to targeting the right audience. Take the time to perform a local SERP analysis for your business — you might be surprised by what you find.

Tracking Local Rankings (quickly spot opportunities)

Keeping a pulse on local rankings is essential for small businesses. It’s really weird how a local business can rank #1 for critical keywords in one area, and then disappear one county over.

I use Mangools’ SERPWatcher to track keyword positions over time. This helps me quickly spot ranking opportunities and trends, and react with targeted SEO actions.

It’s important to monitor these changes regularly to stay ahead of the competition. Set up your tracking for your most important local keywords and watch for fluctuations that could signal an opportunity.

Link Audit & Ideas Essentials (pull lots of link profiles to find quality opportunities)

It gets as bad rap…but link building has been (and will be) a cornerstone of SEO. With Mangools’ LinkMiner, I conduct thorough link audits to analyze my backlink profile and scout for new opportunities.

I look for quality over quantity, focusing on links that will genuinely boost my site’s authority. Don’t just chase any link; use LinkMiner to identify high-quality sites that would make valuable link partners for your business.

I really love their Link Strength metric which allows me to not only sort out BS links…but also identify links that will actually matter (vs. a broad / easily manipulated metric like Domain Authority).

SERP Competitor Insights (quickly see how and why sites are ranking)

Competitor analysis is made easy with Mangools. By using their tools, I can quickly identify why certain sites are ranking well. I look at their keyword strategies, backlink profiles, and on-page SEO factors.

Understanding your competitors’ strengths and weaknesses can help you craft a more effective SEO strategy. Take a peek at your competitors’ tactics, and see what you can learn — or do better.

Quick On-Page SEO Optimization (the Chrome Extension allows you to browse & edit)

On-page optimization is a breeze with the Mangools SEO extension for Chrome. As I browse, I can quickly assess and edit meta tags, headings, and other on-page elements.

This real-time analysis and editing capability saves me time and helps ensure that my pages are always optimized for search engines. Install the extension and make on-page SEO part of your regular browsing routine.

Content Planning Tools (SiteProfiler pulls linking domains and FB shares)

Content planning is strategic with Mangools’ SiteProfiler. This tool provides insights into linking domains and social shares, which is invaluable for understanding what content resonates with audiences.

By analyzing successful content, I can shape my own content strategy to increase engagement and shares. Look at what’s working for others and adapt those strategies for your content planning.

White Label Reporting & Client Dashboards (build good looking tools clients can use)

Finally, Mangools’ white-label reporting and client dashboards allow me to provide professional SEO reports and interactive tools that my clients can use. They love the transparency and the ability to track their SEO progress.

Explore more! I’ve written a few focused posts on Mangools, including,

• 9 Ways I Use Mangools for Small Blogs & Local Businesses
• 9 Unlikely Tips for Using Mangools SEO Effectively
• 9 Ways Mangools Outperforms Other SEO Tools (like Ahrefs & SEMrush)
• 7 Best Mangools SEO Use Cases for Small Website Owners
• Is Mangools Legit? 9 Pros & Cons of Using Mangools SEO Tool Suite