Hooked On You is a book that teaches readers how to make anyone read anything. The author, Ian Harris, uses a straightforward approach to storytelling by finding an interesting story and using it as a hook to grab the reader’s attention. He then adds a “bridge” to the real message he wants to convey.
The book covers various themes such as the power of storytelling, the importance of understanding your audience, and the use of emotional triggers to capture attention. Harris also emphasizes the need for simplicity in writing and the use of visuals to enhance the reading experience.
Overall, Hooked On You is a practical guide for writers, marketers, and anyone who wants to improve their communication skills. It provides useful tips and strategies for creating compelling content that captures the reader’s attention and keeps them engaged.
What I Liked
I loved how well this book is written. It’s a rare book about writing that is a self-testimonial showing that the author knows what he’s talking about. Highly recommended for anyone in business or professional life.
What I Did Not Like
Nothing – great book.