Cashvertising by Drew Whitman
Cashvertising is a book that teaches readers how to use more than 100 secrets of ad-agency psychology to make big money selling anything to anyone. The book was written in 2009 and shows how you don’t need a million-dollar ad campaign to bring in customers.
All you need to know is how and why we make buying decisions. The book is full of instantly actionable tips, and it tells you everything you need to know about how to turn your ads into profits.
The main themes of the book are centered around teaching sellers how to convince consumers to spend their hard-earned money. The book covers topics such as the eight core desires that humans have that must be appealed to for marketing success, the three steps to crafting a persuasive headline that gets people to click and read, and how longer articles draw people in better than shorter copy.
Useful takeaways from the book include appealing to the right audience, using action words to make the perfect headline, and using powerful words in your headlines to catch people’s attention.
Additionally, the book teaches readers to focus on the most persuasive part of their offering, which is the greatest perk, first. In 207 fast-moving pages, Whitman teaches dozens of well-guarded secrets that he learned during his 30+ years in the ad business.
Overall, Cashvertising is a great resource for anyone interested in learning how to become an expert at marketing by using techniques like using the power of authority, following the three steps of writing a perfect headline, and appealing to the eight basic desires people have instead of spending millions on ads.
What I Liked
The book is concise and too the point. Ironically, there are so many ad books that are way too wordy. The whole point of good copywriting is to get to the point.
The book is very tactical and useful for really any business. There are plenty of examples.
What I Did Not Like
Wowza the book is over the top and ridiculous. For better and for worse, that’s exactly what works…but it also makes the book hard to take seriously and recommend.
