80/20 Sales & Marketing by Perry Marshall

80/20 Sales & Marketing is a book that provides unique tools to help readers maximize their marketing efforts and increase their profits.

The book is based on the Pareto Principle, which states that 80% of a business’s profit typically comes from 20% of its clientele. The author emphasizes the importance of focusing marketing efforts on this top 20% to achieve maximum results.

The book covers a wide range of topics related to sales and marketing, including personal effectiveness, time management, advertising, cash flow, hiring, firing, and making a real difference. The author provides practical advice and strategies for readers to implement in their own businesses.

Some of the main themes of the book include the 80/20 rule, the importance of adding value, and the power of AdWords. The author also emphasizes the need to exploit opportunities rather than solving problems and provides insights into how to do so effectively.

What I Liked

I liked the focus and direct action items.

What I Did Not Like

The book is very sales-y and over the top. You have to wade through some hype to get to the good stuff.