Small Giants by Bo Burlingham is a book that examines the idea of staying small but mighty in business. The book explores the idea of passing up deliberate growth for staying true to what’s really important, which is your ideals, time, passions, and doing what you do best so well that customers can’t help but flock to you.
The main themes of the book are relationships between employees and with customers, customer service, and staying in control of the company’s direction.
The book also emphasizes the importance of quality over quantity and how having a tight-knit team with soul can make the working atmosphere and quality of products top-notch.
The book encourages readers to focus on their own satisfaction and to maintain the right control over their company.
It also explains why it is important to let only a few people have ownership and why it is beneficial to have employees who are passionate about their work.
Small Giants is an inspiring read for entrepreneurs and business-minded people. It provides useful insights into how to stay small but mighty and how to make sure that your company is successful without having to grow.
What I Liked
I love that this book even exists. In business media, the cliche that “if you aren’t growing, you’re dying” is so pervasive that it’s treated like a truism.
But it’s not. In fact, too many businesses die because of a relentless, blind, unending quest for growth at all costs. That’s a loss. But what’s worse is all the squandered lives on the quest to be big rather than excellent.
Small Giants is a book arranged in a similar format to Good To Great by Jim Collins with profiles of businesses that are excellent rather than big. It’s both reassuring for those of us who don’t want to be big and full of takeaways that all businesses can learn from. Highly recommended.
What I Did Not Like
Not a whole lot – an essential business book for any entrepreneur or business owner.