Why Movies Are Played Rather Than Watched Now
Casual Viewing: Why Netflix looks like that is a absolutely brilliant, deep-dive into how business model incentives drove every cycle of media into…not what we all wanted.
The cycle is especially interesting with NetFlix, which was supposed to be immune to pressure and usher in a golden age of television & cinema…but ended up with the opposite somehow.
Here, streaming platforms have achieved a strange paradox. Never has a group of studios gained so much control over the production, distribution, exhibition, and reception of movies by making movies no one cares about or remembers. Having not only failed to discover a new generation of auteurs, the streamers have also ensured that their filmmakers are little more than precarious content creators, ineligible to share the profits of any hit. It’s a shift that has induced a profound sense of confusion.
“What are these movies?” the Hollywood producer asked me. “Are they successful movies? Are they not? They have famous people in them. They get put out by major studios. And yet because we don’t have any reliable numbers from the streamers, we actually don’t know how many people have watched them. So what are they? If no one knows about them, if no one saw them, are they just something that people who are in them can talk about in meetings to get other jobs? Are we all just trying to keep the ball rolling so we’re just getting paid and having jobs, but no one’s really watching any of this stuff? When does the bubble burst? No one has any fucking clue.”
