What Made Blogging Different?

Excellent reminder -> What Made Blogging Different?

Elizabeth Spiers nails what was — and is — amazing about blogging:

“If you wanted people to read your blog, you had to make it compelling enough that they would visit it, directly, because they wanted to. And if they wanted to respond to you, they had to do it on their own blog, and link back. The effect of this was that there were few equivalents of the worst aspects of social media that broke through. If someone wanted to troll you, they’d have to do it on their own site and hope you took the bait because otherwise no one would see it.”

It’s nice to see large media outlets remembering what blogging was back in the day…and the fact that it is still around and can be better than ever.

The deep irony is that nowadays “social media” is not social (if it ever was). It’s just media. It’s television on your phone. And it’s more boring than ever. The tools and opportunity to build an audience, create something unique, and do your own thing on the Internet are more available than ever.

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