That’s way too much trouble. Why not just have your own podcast? Be your own producer and presenter and get known according to your content rather than connections.
Besides, more people than ever are listening to podcasts (as opposed to traditional radio).
Back when my brother and I tried to start our own podcast – we found the resources a bit technical at first, so here’s how to start a podcast in 5 easy steps.
1. Record Your Show
Ok, there’s a lot of pretty intense ways to go about recording your show. But the main thing is to just get started and improve as you go along. Go and buy the Blue Microphones Yeti USB Microphone here for $100. It’s super easy to use and very professional sounding.
Then, go and download Audacity (for free). Then, record your radio show. Save it as an mp3.
2. Start A Blog
Or, you could just go to Blogger or WordPress.com for a free setup on a sub-domain (yourpodcast.wordpress.com).
Podcasts are essentially audio data feeds that are displayed for download on your blog or auto-download from iTunes Podcasts – which is simply displaying your feed and telling your iPod to go to thispodcastwebsite.com and get a particular audio file, download it, then put it on your iPod.
I like to create a blog category in WordPress for my podcast episodes so iTunes can keep it separate from other text blog posts.
3. Burn Your Feed
Find your blog post RSS feed (usually yourwebsite.com/feed) and go to Feedburner and burn your feed (be sure to check the “I’m a podcaster box).
Feedburner takes your feed and does some magic to it to make it compatible with all sorts of readers (and gives you statistics).
3a. Complementary Awesomeness
As an alternative/complementary way – at this point go get the Blubrry PowerPress plugin for WordPress (if you have a self-hosted blog). It adds all sorts of magic and features to your podcast feed.
4. Submit To iTunes
At this point – you have a podcast. But it’s doubtful that you will have an audience unless you put it on the largest podcast directory in the world.
So, Open iTunes –> Go to iTunes Store –> Select Podcast at the top –> On the right side, select Submit a Podcast. You’ll see this…
Then, take your Feedburner feed address and paste it in submit URL. And continue, follow the prompts and it’s in.
5. Make Your Podcast Pretty
If you are self-hosting a blog (highly recommended), then as I said in 3a, you can just work the magic from the Blubrry plugin – adding logos, descriptions, titles, etc.
If you are going the cheap route, you’ll have to do a bit more work (no surprises) – but nothing too technical.
The #1 thing to remember is to fill out ID3 data when you save your audio recording.
Ok, what the heck is an ID3 tag?
Save your episode as an mp3 in Audacity…then right-click on the mp3 file…go to properties…go to Details (slightly different on a Mac).
That data is where iTunes pulls your Name, Episode Title, and Description. Make this stuff consistent.
Ok, now go to Feedburner –> Go to your Feed –> Go to Optimize –> Go to SmartCast. (Upload a picture/logo to your blog, then get that address) Paste that link into the Image Field. Fill out everything else.
You’re done. Now produce consistent content, and have fun with your radio show.
Ask me any questions or problems in the comments.